Little Valley Grove
Rooted in tradition. Designed for today.
A rebrand concept for a Greek olive oil company, blending heritage with modern market appeal.
THE INSPIRATION
A nod to Greek heritage, simplified for modern appeal.
The brand draws on Greece’s coastal villages, olive groves, and folk art traditions. These elements informed every design choice: wave motifs inspired label patterns, hand-harvest traditions shaped the color palette, and simplified illustrations brought authenticity into a contemporary space.
Little Valley Grove wanted to stand out in a crowded olive oil market while honoring its roots. The challenge was balancing authentic Greek storytelling with a modern, shelf-ready identity that could connect with design-conscious consumers. Every design element had to work double duty: visually striking, yet rooted in tradition.
What the brand needed to overcome.
THE CHALLENGE
#56c3b9
CMYK 62 0 33 0 RGB 86 195 185
#1a2048
CMYK 100 93 38 41 RGB 26 32 72
#a3c95c
CMYK 45 0 93 0 RGB 163 201 92
#4a592f
CMYK 69 43 100 37 RGB 74 89 47
Ikaros Regular
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Hickory Jack
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THE APPROACH
How the concept came to life.
Inspired by the textures and tones of Greece’s coastal villages,
I developed a flexible identity system:
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Patterns & motifs drawn from waves, figures, and olive branches.
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Typography pairing that balanced modern clarity with folk warmth.
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Color palette rooted in natural greens and blues, modernized with clean neutrals.
This approach created a system adaptable across packaging, marketing, and digital touchpoints.
THE RESULT
A cohesive identity, built for trust.
Although Little Valley Grove never reached full launch, the design system demonstrates how thoughtful branding can transform a product into a market-ready identity. Packaging, marketing collateral, and social concepts show how the system could create recognition, authenticity, and consumer trust.
