Mother Me
Built with care. Designed for trust.
I rebranded Mother Me to reflect the same warmth and reliability it gave families. From logo and forms to a responsive website.
The Inspiration
Rooted in care, elevated for modern families.
Mother Me was known for its warmth and trust, but the brand’s look and systems were dated. I drew inspiration from nurture, sleep, and calm. Soft mint tones, moon-and-star motifs, and friendly typography to build an identity that felt professional, soothing, and reliable.
Old Logo
Updated Logo
Typography Systems
Ab
darloune
Headings, accents
Aa
Josefin Sans Light
Body text, forms
#2C224C
#CDE8E2
#FFFFFF
The Challenge
Great service, but no structure.
Mother Me had loyal clients but struggled behind the scenes. The branding was inconsistent, the website cluttered, and intake forms scattered across paper and email. The challenge was to modernize both visuals and systems so the business could run smoothly and present itself as trustworthy and professional.
old logo and header
old client documents
The Approach
Design and systems working hand-in-hand.
I took a dual approach — building a cohesive brand identity while streamlining operations:
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Logo & Brand Identity: Designed a new logo and brand system rooted in warmth and professionalism.
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Marketing Collateral: Business cards, consultation promos, and infographics for clear communication.
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Client Materials: Redesigned agreements and intake forms to be consistent, digital-ready, and easy for families to use.
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Website Redesign: Built a clean, approachable site with clear calls-to-action for busy parents.
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Digital Systems: Introduced tools to replace scattered paper files, doubling efficiency and improving transparency.
Clear Call-to-Action buttons on the website
Emailed PDF for the first night with doula
The Result
A trusted, modern identity.
The rebrand gave Mother Me a professional, recognizable presence and streamlined day-to-day operations. With a cohesive identity and digital tools, the agency was able to improve efficiency, build trust with clients, and stand out as a reliable choice for postpartum care.
